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12th May 2017

6 tips to succeed in SMS marketing

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried it yet, you may have the wrong idea about SMS marketing. When used […]
12th May 2017

Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

It’s hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will […]
11th May 2017

80% of consumers forget branded content after 3 days

After all of the consumer and market research, the long days, the design and implementation process, how long does your delicately crafted branded content stick in […]
11th May 2017

The Death of Interstitial ads

Interstitial, also referred to as banner or pop-up ads, may be calling on death’s door. Previously thought to boost conversion rates, prestitials (loaded at app and […]
10th May 2017

What is your business card saying about you?

In an era of social media, technology and connections made through smart phones, it is hard to believe that 2 x 3½ card in your back […]
10th May 2017

7 Key Steps Toward Starting Your Own Business

A lot of people think starting a business is hard. Too many would-be-entrepreneurs get stuck early in the process because they think only a certain type […]
9th May 2017

Call or Email? 4 Tips to Determine When to Use Which in Sales

The method of outreach sales reps use for a first connect makes a significant difference in response rates. Rather than deciding whether to call a new […]
9th May 2017

Facebook publishes fake news ads in UK papers

Facebook has broadened its campaign to raise awareness about fake news, by publishing adverts in the UK press. The ads, in papers including The Times, The […]
8th May 2017

The Power of Visual

Maybe it’s a cliché, but when it comes to communication, a picture really can be worth a thousand words. As a society, we are seeing a […]