Digital Changes

6th April 2018

What Does the Future Hold for Augmented Reality in Digital Marketing?

Augmented Reality is popping up everywhere. So, what exactly is Augmented Reality? And how is it going to affect us as marketers in the digital world?  […]
24th July 2017

Snapchat vs. Instagram Stories: not a case of either/or

Having already established itself as the go-to platform for aspirational images and videos that satisfy the voyeur in us all, Instagram has officially mastered ephemeral content. […]
19th July 2017

How AI is changing SEO

SEO is a results business. So imagine if you have access to data that tells you precisely what you need to do in order to optimise […]
17th July 2017

Why AI Means Creativity Unleashed

All too often, marketers find themselves stuck building and running tech-based ad campaigns manually. This takes a lot of time and makes it hard for them […]
10th July 2017

The hidden risks of influencer marketing

Influencer marketing is a popular tactic for many of the world’s biggest brands. It’s no wonder really – research shows that 92% of consumers turn to people […]
3rd July 2017

3 Ways to Rethink your Promotional Marketing

Walk into most marketing conferences and you’ll see a sea of branded goods. Entire stands, pens, USBs, customer feedback surveys, all jostling for space and attention. […]
22nd June 2017

How Social Media Has Changed The Way That We Engage Consumers

Over the past few years, the pervasiveness of social media in our society has desensitised us to what’s really happening. While it’s easy to take social […]
8th June 2017

5 Ways To Optimise Your Digital Marketing Budget

Marketing budgets are usually tight. To maximise profitability, every dollar must be allocated effectively. Here are five strategies that can be implemented instantly to get the […]
7th June 2017

49% of consumers willing to pay more for a brand with positive values

In a crowded marketplace, consumers are developing ways to choose between the multitudes of brands clamouring for their attention. While cost and quality are obvious ways […]