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29th March 2017

Digital publishers optimistic for the next year

Board member confidence on financial prospects improved in Q4 2016, according to research by Association of Online Publishing (AOP) and Deloitte. Growth forecasts increased for the […]
29th March 2017

Over a Third of What we Consume Online is Content we Didn’t Set Out to Find

Consumers appear to be more open to discovering new content than ever before, after new research discovered we don’t plan to find over a third of […]
28th March 2017

How can Marketers Stay Personal in an Age of Privacy?

With the imminent arrival of the EU General Data Protection Regulation (GDPR), media conversations about the potential implications continue to incite panic among marketers. The relationship […]
28th March 2017

The Top 10 Most Highly Sought Roles in Digital Marketing

The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to stay ahead […]
27th March 2017

Three mobile trends to watch in 2017

When looking forward to 2017 how will mobile advertising change? Firstly the formats of video for mobile as we know them will change drastically, as advertisers […]
24th March 2017

The Psychology of Video Communications

What makes video such as powerful communications tool? It’s all to do with the way we respond to audio visual imagery – and what our brains […]
23rd March 2017

Agile Marketing: What’s the Appeal?

Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility mean? In a digital world, where consumers associate more with brands […]
22nd March 2017

Google Home to be launched in UK in April

Google Home, the search giant’s smart assistant that rivals Amazon’s Alexa, will be launched in the UK in April. Google said it had “hidden a few […]
21st March 2017

Salespeople: Stop Giving So Many Demos

Halfway through the month, I noticed my salesperson’s call-to-demo rate had dropped 10%. During our next one-on-one, I asked her why. “The decrease is intentional,” she […]