Board member confidence on financial prospects improved in Q4 2016, according to research by Association of Online Publishing (AOP) and Deloitte. Growth forecasts increased for the […]
With the imminent arrival of the EU General Data Protection Regulation (GDPR), media conversations about the potential implications continue to incite panic among marketers. The relationship […]
The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to stay ahead […]
When looking forward to 2017 how will mobile advertising change? Firstly the formats of video for mobile as we know them will change drastically, as advertisers […]
Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility mean? In a digital world, where consumers associate more with brands […]
Halfway through the month, I noticed my salesperson’s call-to-demo rate had dropped 10%. During our next one-on-one, I asked her why. “The decrease is intentional,” she […]