In an era of social media, technology and connections made through smart phones, it is hard to believe that 2 x 3½ card in your back pocket is still important – we’re here to tell you it is! Many people think they can simply direct a person to their website URL or LinkedIn profile, but we all know that during a brief introduction it is hard to even remember an individual’s name. Handing out a business card as you introduce yourself adds a personal touch as you network, and gives the person a reminder to follow up or look you up later.
In this day and age, business cards are still very relevant. Below we have highlighted a few reasons why you should still be including business cards in your introductions:
Networking is about making genuine business connections and while it may be convenient to send an e-mail or friend request via social media, it can also be a bit impersonal. Handing out business cards allows you to have conversation and make eye contact with an individual, and they can easily use your card to look you up or enter your information into their phone after the meeting.
Not only does your business card include your name and contact information, but it can also be a blank space to showcase your personal identity or company brand. Creating an unexpected feature or bright design will catch the viewer’s eye and leave a longer impression.
Whether you’re showcasing your personal brand or your company’s brand, all of the elements of your business card offers a first impression. By using the right elements, your card can be impactful, acting as an icebreaker to fuel more conversation.
There are a few important factors and elements to consider when designing and printing your business cards. When implemented correctly, your card will connect and impress the individuals you meet. Consider these 5 elements of a great business card:
A good business card should be like a strong handshake – a nice, sturdy stock that feels good in your hand and has substance. Avoid cards printed on lightweight stock that are easily bent and wrinkled. Adding a texture, whether that be smooth or grainy, may even be the right approach, making the individual take a second look when they feel it in their hand.
Can you see the light grey guideline meant to direct the printer where to trim your cards? If so, it’s probably not meant to be there and can make your card seem sloppy or crooked. Be cautious when designing your cards to avoid elements and designs that will make your cards appear incomplete or messy. In addition, find experienced and reliable printers who know your expectations for the final project.
Cards with solid backgrounds will begin to fade and the edges will soften if kept in a wallet or pocket for long amounts of time. The faded background and frayed edges makes your cards appear old. Keep your cards in good condition, and replace old cards in your bag or wallet that may be wearing out with fresh crisp ones.
This is a big one – If someone has to strain their eyes, put on their reading glasses or ask their child to read the phone number, you have a problem! It may seem difficult to fit all the information you want on your card without making your font size very small, but avoid making this mistake. Your name, phone number and e-mail address need to be easy to find and read for the viewer.
The design of your card is another important element of your business card. Avoid information overload and clutter on your card that will make the viewer overwhelmed. Whether you own your own business or work at a large company, your cards should represent your brand, by integrating colors, fonts and logos. By lining up your brand identity with your business card, this helps further market yourself and your company and creates better brand awareness.
Now that we have talked about these important elements, pull out your business card and see if yours passes the test. Is your card’s design and information a little outdated? Is it hard to read? Do you even have one? It might be time for a fresh business card and we would love to help you design and print a card that looks great and helps you leave a memorable impression on everyone you meet.