Social media marketing was recently hailed as ‘fantastically powerful’ at an E2Exchange event, where leading entrepreneurs gather to look at scaling up their businesses. Whilst social […]
The decline of print circulation within newspapers and magazines shouldn’t come as a surprise to those who have been paying attention over the past decade or […]
When did business-like become synonymous with boring? Sure you’re presenting your brand to other companies and you need a business-like air. You have to appear reliable and […]
In many ways, social media is just another channel. Most of the marketing techniques they teach in business school are just as applicable to social media […]
Marketers are increasingly demanding more budget for digital channels, but what have they got to show for it? This is the question today’s marketers are facing, […]
Consumers who share a brand’s content are 9x more likely to make a purchase, according to research by RadiumOne. The study also highlights how brands can […]
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly […]
