Social media strategies can be tricky. In fact, that almost 60% of respondents participating in the Duke University Fuqua School of Business CMO Survey don’t believe […]
The prevailing attitude amongst digital marketers has seemingly been that Facebook is good for B2C but not worth it for B2B. The assumption here is that […]
Colour has a major impact on how we perceive the world around us. Research has shown that the psychology can not only influence the way food tastes, […]
It’s taken a good while for social media to gain widespread acceptance as a serious B2B tool, but it’s finally happened: 84% of marketers working in […]
As swiftly as digital spaces and online platforms are changing, the way we display content online is changing as well. There was an explosion of innovative […]
No marketing activity is complete without asking the customer to do something. ‘Buy now’ ‘Sign up here’ ‘Pre-order now’ Brands usually place these calls to action […]
Rebranding can be a daunting task, which is why many business owners shy away from it. However, the marketing and commercial benefits that come from revamping […]
Artificial Intelligence (AI) is a powerful force in many industries, but it’s a real game-changer for marketers. Natural Language Interaction (NLI), or conversation-based user interface, is […]
