admin

7th February 2017

Why Do You Need a Marketing Plan?

“The aim of marketing is to know and understand the customer so well the product or service fits him [or her] and sells itself.” ~Peter Drucker […]
7th February 2017

Internet Basics: What Is Branding? | Branding Explained

Learn what branding is and how important it is for any business. Do you feel your brand isn’t strong enough? Or maybe could do with a […]
6th February 2017

Why brands are tuning into podcasts – and what you need to do

Podcasts have grown exponentially over the past 12 months. Acast, a curated platform for podcasts, has increased its listeners from 4 million in November 2015 to […]
6th February 2017

5 Ways to Create a Strong Company Brand

Building a strong brand benefits any company regardless of their size, industry, or location. Good branding can influence how often your company is chosen over competitors […]
3rd February 2017

Internet Basics: What is a cookie?

A cookie is the term given to describe a type of message that is given to a Web browser by a Web server.  The main purpose […]
2nd February 2017

How Will Mobile Marketing and Loyalty Evolve

Neither mobile marketing nor loyalty programs are new ideas when it comes to increasing share of the customer wallet, but the strategy behind both has evolved […]
1st February 2017

13 Communication Skills That Are Crucial to Sales Success

Good communication is crucial to sales success. Sounds obvious, right? You can’t make a sale unless you’ve demonstrated value to a prospect. You can’t do that […]
1st February 2017

How to ensure your email campaign grabs your customers’ attention

In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails almost […]
31st January 2017

Four email marketing basics to always keep in mind

Econsultancy has published a new report titled The Fundamentals of Email Marketing. Subscribers can download the report in full. Here, I have picked out just a […]