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7th October 2016
07Oct
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Back to basics: What are chatbots and why do you need one?

Do you remember when it was enough for messaging apps to simply carry messages back and forth? That wasn’t actually too long ago, but these days, the programs used […]
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6th October 2016
06Oct
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What is CRM?

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout […]
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5th October 2016
05Oct
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What is your brands key feature?

While brand giants are still comfortably dominating their markets, it’s becoming increasingly common for fast-moving challenger brands to threaten and encroach on the market shares of […]
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4th October 2016
04Oct
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Facebook launches Messenger Lite app for basic Android phones

Facebook has come out with a “lite” version of its Messenger app, in a bid to reach users in emerging markets where mobile internet connections are […]
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3rd October 2016
03Oct
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How Building Tools Can Generate New Leads for your Agency

When you think of driving leads for your agency or business online, what comes to mind? I bet it’s the usual suspects — SEO, paid search, […]
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2nd October 2016
02Oct
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How to Plan & Execute Effective ‘Welcome’ Emails

How successful are your ‘welcome’ emails? On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them86% more effective than newsletters. These emails are […]
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1st October 2016
01Oct
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Two different paths to influencer marketing: Which is best for you?

Influencer marketing is a complex space. As the practice evolves, multiple propositions compete on the market ranging from talent management agencies and specialist influencer boutiques, to […]
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30th September 2016
30Sep
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Why high impact advertising is the jewel in the marketing crown

In the battle to capture a few seconds of consumers’ fleeting attention spans, there is a key weapon that should be part of your marketing armoury: […]
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29th September 2016
29Sep
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Why bad data always makes for bad decisions

We live in an increasingly digitised world where more and more of our day-to-day interactions occur via mobile app or online.  Every interaction in this digital world leaves a data […]
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