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7th June 2017

Creative Content Marketing: 4 Types of Digital Content

Beyond blog posts and social media updates, there are new ways for your business to showcase itself in front of an audience. Many brands are steering […]
7th June 2017

49% of consumers willing to pay more for a brand with positive values

In a crowded marketplace, consumers are developing ways to choose between the multitudes of brands clamouring for their attention. While cost and quality are obvious ways […]
6th June 2017

Digital Marketing: What It Is & Why You Need It

 The small business community is all abuzz about Digital Marketing. Everyone is rushing to blog, tweet and use Facebook. But what is all this buzz about […]
6th June 2017

Is this the end of the display ad?

A new report by Forrester claims that the current ad model has lost its effectiveness and CMO’s should shift spending to relationship building. The report, titled […]
5th June 2017

5 Simple Ways to Make the Best of Google Analytics

Google Analytics is a bit like my Uncle Brian – full of interesting facts and stats, changes his ‘look’ every six months and has a penchant […]
5th June 2017

Common PPC Advertising Pitfalls to Avoid

Pay-per-click (PPC) advertising is an effective way of boosting your marketing efforts by helping you reach more potential customers than you would if you relied entirely […]
2nd June 2017

3 Ways to Maximise Your Digital Campaign

Here are my top three tips for getting the most out of your digital campaigns based on the findings from a recent innovations and insight event. […]
2nd June 2017

Breaking the Age Barrier

Launching your own business is one of the most daunting prospects, and so many factors are taken into consideration to make it a success. I started […]
1st June 2017

SEO? You Need to Start Thinking about ASO too

We’re all familiar with SEO, but these days, you also need to be thinking about ASO (App Store Optimisation) in order to drive users to your […]