Digital Changes

1st June 2017

SEO? You Need to Start Thinking about ASO too

We’re all familiar with SEO, but these days, you also need to be thinking about ASO (App Store Optimisation) in order to drive users to your […]
31st May 2017

Technology and the ‘last mile’

The ‘last mile’ is the very last part of the supply chain, just before goods or services reach end users. The term originated in the telecom […]
29th May 2017

What is the Future of Mobile App Development?

Technology has seen a meteoric evolution over the last few years. Mobile phones were once a simple, portable phone simply used to communicate with friends and […]
26th May 2017

6 Reasons Why Your Business Should Use Podcasting

The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer […]
25th May 2017

Mobile messaging vital for customer engagement and marketing

Mobile messaging still provides one of the most effective channels for marketing compared to email, new research has revealed. As such enterprises are increasingly using mobile […]
24th May 2017

The 5 Biggest Ways Technology Has Transformed Sales

Technological change impacts every profession — but its impact on the sales world has been particularly dramatic. Modern sellers behave almost nothing like their predecessors. They […]
16th May 2017

Visual Elements Just as Important to Ads as Storyline

At a time where consumers are just as likely to be watching a TV show or advertisement on their smartphone or tablet as they are on […]
15th May 2017

Auto-play video and pop-ups named among the most ‘annoying’ ad formats

The Coalition for Better Ads has released its first report today (22 March) as it details the ‘most disruptive’ ad formats for mobile and desktop. More […]
11th May 2017

The Death of Interstitial ads

Interstitial, also referred to as banner or pop-up ads, may be calling on death’s door. Previously thought to boost conversion rates, prestitials (loaded at app and […]