Digital Changes – Page 5

1st November 2016

01^Nov

Categories

Digital Changes

The Metrics That Measure Brand Success

A surprising amount of businesses are still perplexed with how to quantify the success of their brand awareness. This is understandable; measuring the effectiveness of your […]

28th October 2016

28^Oct

Categories

Digital Changes

Why Nintendo are going to rule the gaming world?

Nintendo has revealed that its next games machine will be a handheld, portable device that doubles up as a home console. Previously code-named NX, now named […]

21st October 2016

21^Oct

Categories

Digital Changes

Buzzfeed set to use branded content on TV for first time

Buzzfeed is set to use its branded content on TV for the first time as it doubles the size and investment of its European headquarters in […]

15th October 2016

15^Oct

Categories

Digital Changes

Four key trends within the world of influencer marketing

Working with social influencers has become commonplace for brands over the past few years, particularly in the fashion, beauty and lifestyle sectors. In fact, with consumers […]

14th October 2016

14^Oct

Categories

Digital Changes

What role do brands play in today’s world of eCommerce?

As commerce changes to conform to the new world of marketplaces and networks, brands are losing their steam. Historically, brand has been the primary way retailers […]

20th September 2016

20^Sep

Categories

Digital Changes

Marketo launches new account based marketing product

Engagement marketing software provider Marketo has launched a new account-based marketing product this week. Marketo Account-Based Marketing (ABM) aims to give marketing and sales teams the […]

16th September 2016

16^Sep

Categories

Digital Changes

EU plans free wi-fi for everyone?

The European Commission wants free wi-fi to be provided in public spaces across its member states within four years. The goal was announced by the president […]

15th September 2016

15^Sep

Categories

Digital Changes

Pay through a text message?

In its quest to become a go-to app for global peer-to-peer payments, Circle is now, with the arrival of iOS 10, available on iMessage, giving iOS […]

13th September 2016

13^Sep

Categories

Digital Changes

Microsoft to unviel new surface PC?

Microsoft is holding a fall hardware launch in late October, where I’m hearing it will take the wraps off a Surface-branded device, which some of my […]