The prevailing attitude amongst digital marketers has seemingly been that Facebook is good for B2C but not worth it for B2B. The assumption here is that […]
It’s taken a good while for social media to gain widespread acceptance as a serious B2B tool, but it’s finally happened: 84% of marketers working in […]
When it comes to social media insights there’s so much more than simply looking at total number of mentions, potential impressions and machine learnt sentiment, but […]
Nearly three billion people will have access to a social media account by 2020, according to market research company Statista. With such a large captive audience […]
Social media is becoming increasingly important in marketing yourself and your business, and of course, being noticed by search engines. 78% of companies have dedicated social […]
There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really […]