15th October 2016

Four key trends within the world of influencer marketing

Working with social influencers has become commonplace for brands over the past few years, particularly in the fashion, beauty and lifestyle sectors. In fact, with consumers […]
11th October 2016

What is ‘agile marketing’ and what do marketers think about it?

Agile marketing is a term which comes up often, but marketers often have different ideas of what it means. We spoke with dozens of marketers recently […]
9th October 2016

Five ways to improve your cross-device marketing

Mobilegeddon happened over a year ago.   So we have all known for quite some time now that marketing needs to work well across channels and […]
8th October 2016

Marketing…. what is it?

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” -The official academic definition from CIM (The Chartered Institute of Marketing). This […]
1st October 2016

Two different paths to influencer marketing: Which is best for you?

Influencer marketing is a complex space. As the practice evolves, multiple propositions compete on the market ranging from talent management agencies and specialist influencer boutiques, to […]
30th September 2016

Why high impact advertising is the jewel in the marketing crown

In the battle to capture a few seconds of consumers’ fleeting attention spans, there is a key weapon that should be part of your marketing armoury: […]
23rd September 2016

What is an infographic?

A well-designed infographic like the one below can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience. Adding interactive content like infographics […]
22nd September 2016

Marketers – how to prepare for the new season

We’re getting to the part of the year where people start to moan about tinsel appearing already in stores. Retail was ever this way – preparation […]
20th September 2016

Marketo launches new account based marketing product

Engagement marketing software provider Marketo has launched a new account-based marketing product this week. Marketo Account-Based Marketing (ABM) aims to give marketing and sales teams the […]