10th March 2017
10Mar
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The essence of marketing is to understand your customers’ needs and develop a plan that surrounds those needs. Let’s face it anyone that has a business […]
6th March 2017
06Mar
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According to research 92% of consumers read reviews on products or services and 74% of people rely heavily on word of mouth and what friends are […]
24th February 2017
24Feb
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The decline of print circulation within newspapers and magazines shouldn’t come as a surprise to those who have been paying attention over the past decade or […]
22nd February 2017
22Feb
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B2C and B2B are two forms of commercial transactions. B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. B2B, which stands […]
15th February 2017
15Feb
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Because the smartphone is becoming more and more the vehicle of communication and online interaction for countless consumers worldwide, many companies resort to mobile marketing, sending […]
15th February 2017
15Feb
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You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference […]
14th February 2017
14Feb
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What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story […]
8th February 2017
08Feb
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The current level of online technology people have right now is nothing but spectacular. Just imagine how much information is generated on a daily, which according […]
7th February 2017
07Feb
Categories
“The aim of marketing is to know and understand the customer so well the product or service fits him [or her] and sells itself.” ~Peter Drucker […]