Email Marketing

5th February 2018

5 Email Marketing Tips to Stand Out in the Inbox

Email marketing is an important part of any cross-channel strategy. It’s important to craft your messaging in a way that speaks to your reader in a […]
19th May 2017

What is email marketing?

Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. […]
16th March 2017

25 Creative Email Subject Lines That Restart Stalled Sales Conversations

Sales emails: Easy to send, difficult to perfect. Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. […]
8th February 2017

Email Marketing: Is it still relevant?

Earlier this year, researchers revealed the average person’s attention span is eight seconds. That’s one second less than the average attention span of a goldfish, and […]
1st February 2017

How to ensure your email campaign grabs your customers’ attention

In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails almost […]
31st January 2017

Four email marketing basics to always keep in mind

Econsultancy has published a new report titled The Fundamentals of Email Marketing. Subscribers can download the report in full. Here, I have picked out just a […]
25th January 2017

15 of the Best Email Marketing Campaign Examples You’ve Ever Seen

At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through […]
4th November 2016

How to optimise the deliverability of a new email campaign

Sending a new email campaign, can be nerve-wracking, not least because there are increasing pressures on marketers to engage, convert, drive sales and achieve ROI (return […]
25th October 2016

The Rise and Fall of Direct Mail vs Email

In a world that’s constantly developing digitally, marketers are having to continually adapt and work on their strategies to make sure they’re with, if not ahead […]