digital marketing

15th June 2017

Product pages: make them perfect

As ecommerce continues its explosive growth, consumers are buying more than ever before.  Dollars are shifting to digital, with online sales projected to exceed $523 billion by […]
8th June 2017

5 Ways To Optimise Your Digital Marketing Budget

Marketing budgets are usually tight. To maximise profitability, every dollar must be allocated effectively. Here are five strategies that can be implemented instantly to get the […]
6th June 2017

Digital Marketing: What It Is & Why You Need It

 The small business community is all abuzz about Digital Marketing. Everyone is rushing to blog, tweet and use Facebook. But what is all this buzz about […]
2nd June 2017

3 Ways to Maximise Your Digital Campaign

Here are my top three tips for getting the most out of your digital campaigns based on the findings from a recent innovations and insight event. […]
15th May 2017

Goodbye big data, hello good data? Why data quality is king

Almost a quarter (23%) of all the data organisations hold is believed to be inaccurate, according to our Experian Global Data Management Research 2016. 39% have […]
5th May 2017

The Importance of Digital Marketing

You can’t deny it. Digital marketing is catapulting past analog. People are consuming more digital content daily – using their smart phones, desktops computers, laptops, tablets, […]
18th April 2017

3 Ways Conversation Will Change Marketing

Artificial Intelligence (AI) is a powerful force in many industries, but it’s a real game-changer for marketers. Natural Language Interaction (NLI), or conversation-based user interface, is […]
29th March 2017

Digital publishers optimistic for the next year

Board member confidence on financial prospects improved in Q4 2016, according to research by Association of Online Publishing (AOP) and Deloitte. Growth forecasts increased for the […]
28th March 2017

The Top 10 Most Highly Sought Roles in Digital Marketing

The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to stay ahead […]