Designers and artists can shape perceptions and elicit emotions using colour theory. It has a proven track record in the marketing world. Helping to guide customer […]
All too often, marketers find themselves stuck building and running tech-based ad campaigns manually. This takes a lot of time and makes it hard for them […]
Some marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the […]
Colour has a major impact on how we perceive the world around us. Research has shown that the psychology can not only influence the way food tastes, […]
Many marketers will already be aware that different colours have a different psychological impact on consumers. Over time, we have been hardwired to make certain neuro-associations […]