As commerce changes to conform to the new world of marketplaces and networks, brands are losing their steam. Historically, brand has been the primary way retailers […]
Do you remember when it was enough for messaging apps to simply carry messages back and forth? That wasn’t actually too long ago, but these days, the programs used […]
Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout […]
We live in an increasingly digitised world where more and more of our day-to-day interactions occur via mobile app or online. Every interaction in this digital world leaves a data […]
Digital technology has increased the pace of change in consumer and patient expectations, but most pharma and healthcare organisations haven’t moved quickly in response. Consumers are […]
A Dropbox security breach in 2012 has affected more than 68 million account holders, according to security experts. Last week, Dropbox reset all passwords that had […]
Here’s a question: how important are websites in the mobile marketing world? Apps seem set to dominate the way customers interact with brands. In 2015, Apple’s […]