17th January 2017

Customer management in 2017: How better data could make us more human

For several years there’s been a lot of chat in the marketing world about how technology has brought us to the age of the ‘empowered customer’. […]
12th January 2017

Why Do I Need a Website?

Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs […]
9th January 2017

Why 2017 should be the year you get serious about data protection

2016 has changed the world we live in. Between the Brexit vote and final confirmation of the General Data Protection Regulations (GDPR) the last 12 months […]
6th January 2017

6 Phrases that Kill Your Credibility with Clients

Establishing credibility isn’t just about asserting your intelligence or expertise. Real credibility comes from a careful balance of trust, empathy, and good judgment. And it needs to […]
4th January 2017

Data Over Demographics

With brands as traditional as Oxo moving away from stereotypes, demographics are no longer the vanguard of advertising strategy. Whilst still useful, consumers expect to be […]
24th December 2016

How to Submit Your Website to Google (And Why It Matters)

So, you’ve developed an amazing site. You’ve put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you’re finally […]
22nd December 2016

How to get the most out of your data this Christmas

The John Lewis advert is out, the mince pies are on the shelf and Wizzard is on repeat –  its official, Christmas is well on its […]
21st December 2016

Building an integrated customer engagement strategy

There is always talk of brands being almost blind to the opportunities that their customers pose through their habits. This is reinforced by increasing demand from […]
18th December 2016

What digital investments you need to make next year?

Tech giants such as Uber have expanded their offering with the launch of UberEats, and some famously digital-only brands have made a U-turn and set up […]