Branding

We know personalisation is the buzzword of the moment. The term is everywhere, discussed by everyone as the saviour of our modern email marketing times. It […]

How do you define your brand? Do your customers see it the same way? Let’s face it, how you describe your company and how others see […]

Many companies, big and small, do not understand the important differences between brand and marketing. Mark McCulloch, of Spectacular Marketing, explains why the two are important, […]

The marketing landscape changed significantly with the introduction of social media – new avenues that didn’t exist a few years ago have presented marketers with a […]

When the App Store launched back in 2008, it was hard to imagine how quickly this market would progress or the direct impact it would have […]

While brand giants are still comfortably dominating their markets, it’s becoming increasingly common for fast-moving challenger brands to threaten and encroach on the market shares of […]

Apple has for the fifth time running retained its top spot on the CoolBrands rankings, with tech brands continuing to dominate the top 20.   Apple has held […]