10th January 2017

Should your brand have a top-level domain?

The way we access websites is changing. No longer are businesses tied to a small number of traditional domain name endings. While the best known ones, […]
23rd December 2016

Why personalisation is still the key to cross-channel digital marketing

We know personalisation is the buzzword of the moment. The term is everywhere, discussed by everyone as the saviour of our modern email marketing times. It […]
9th December 2016

How to use data to build up a brand

How do you define your brand? Do your customers see it the same way? Let’s face it, how you describe your company and how others see […]
25th November 2016

Branding: Is It Really Everything?

Brand is often believed to be everything when it comes to your businesses image, but a recent survey aims to turn that belief on its head. […]
20th November 2016

Branding and marketing: what’s the difference?

Many companies, big and small, do not understand the important differences between brand and marketing. Mark McCulloch, of Spectacular Marketing, explains why the two are important, […]
10th November 2016

Content: How can brands ensure its engaging?

The marketing landscape changed significantly with the introduction of social media – new avenues that didn’t exist a few years ago have presented marketers with a […]
30th October 2016

How Can Mobile Apps Help you Market your Brand and Boost your Business?

When the App Store launched back in 2008, it was hard to imagine how quickly this market would progress or the direct impact it would have […]
5th October 2016

What is your brands key feature?

While brand giants are still comfortably dominating their markets, it’s becoming increasingly common for fast-moving challenger brands to threaten and encroach on the market shares of […]
27th September 2016

What truly is the “coolest” brand?

Apple has for the fifth time running retained its top spot on the CoolBrands rankings, with tech brands continuing to dominate the top 20.   Apple has held […]