Advertising

3rd January 2017

5 Reasons Why You Must Advertise

Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free, and advertising costs […]
8th December 2016

The 10 most shared video adverts of 2016

Video ad tech company Unruly has revealed the most shared ads of 2016. Here are the top 10… (Tip: a particular favourite of mine is the […]
6th November 2016

5 Questions to Make Your Digital Advertising More Effective

Digital advertising has been around for so long you’d be forgiven for thinking that measurement must be equally as innovative as campaign creative. This is far […]
5th November 2016

How Netflix became the most loved brand in the UK

A study on the most-loved brands in the UK has revealed that Netflix is the nation’s number one. Beating the likes of Google, Apple and Samsung, […]
31st October 2016

From Hilarious to Heartbreaking: 10 of the Best Ads from October

dancer sweeps gracefully through a deserted London cityscape. An dinosaur bursts through the ceiling of a night club. A particularly unintelligent looking cat contemplates jumping to […]
19th October 2016

How marketers are using stock photos and visuals differently

Since its inception in 2003 with 30,000 images, Shutterstock has gone on to amass over 100 million images added to its online library. The use of […]
28th September 2016

Making the business case for programmatic advertising

The first banner ad appeared on Hotwired.com, the original website for Wired Magazine all the way back in 1994. Since then, the time and attention that […]
25th September 2016

How to Engage Your Audience Using Digital Advertising

Digital advertising doesn’t have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it […]
10th September 2016

UK still fourth biggest global ad market #DespiteBrexit

Advertising spend is set to reach over $540bn this year, according to the latest forecast by  a leading global media network. Carat analysed data from 59 […]