5th July 2017

Why You Need to Advertise on Social Media

Everyone and everything is on social media right now. This includes individuals, businesses, places, and more. Most business owners are savvy enough to recognize the power […]
28th June 2017

Why Is Advertising so Important to Business?

As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for […]
15th June 2017

UK ad blocking growth rate slows

11 million UK internet users, or 21% will use some form of ad blocking software this year, according to eMarketer’s latest forecast. The company estimates that […]
6th June 2017

Is this the end of the display ad?

A new report by Forrester claims that the current ad model has lost its effectiveness and CMO’s should shift spending to relationship building. The report, titled […]
5th June 2017

Common PPC Advertising Pitfalls to Avoid

Pay-per-click (PPC) advertising is an effective way of boosting your marketing efforts by helping you reach more potential customers than you would if you relied entirely […]
16th May 2017

Visual Elements Just as Important to Ads as Storyline

At a time where consumers are just as likely to be watching a TV show or advertisement on their smartphone or tablet as they are on […]
15th May 2017

Auto-play video and pop-ups named among the most ‘annoying’ ad formats

The Coalition for Better Ads has released its first report today (22 March) as it details the ‘most disruptive’ ad formats for mobile and desktop. More […]
11th May 2017

The Death of Interstitial ads

Interstitial, also referred to as banner or pop-up ads, may be calling on death’s door. Previously thought to boost conversion rates, prestitials (loaded at app and […]
8th May 2017

Digital Advertising Improvements are Overdue

Digital advertising is facing increased scrutiny as consumers, marketers, and the media begin to tire with its many flaws. Despite the medium’s growth, some believe that […]