In Focus

22nd March 2017

Google Home to be launched in UK in April

Google Home, the search giant’s smart assistant that rivals Amazon’s Alexa, will be launched in the UK in April. Google said it had “hidden a few […]
21st March 2017

Salespeople: Stop Giving So Many Demos

Halfway through the month, I noticed my salesperson’s call-to-demo rate had dropped 10%. During our next one-on-one, I asked her why. “The decrease is intentional,” she […]
20th March 2017

Top five tips for carrying out social media insights

When it comes to social media insights there’s so much more than simply looking at total number of mentions, potential impressions and machine learnt sentiment, but […]
17th March 2017

Are Your Phone Lines Letting You Down?

It is widely accepted that web analytics is essential for any company operating online. Businesses need to know how traffic comes to them; the search terms […]
16th March 2017

The Importance of Marketing for the Success of a Business

The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public […]
14th March 2017

Why Is Online Marketing So Effective?

There are several ways and means of really bringing out the very best in an online marketing strategy. Understanding how online marketing works is of vital […]
27th February 2017

Customer experience in 2017: Learning from the positive

 The start of a New Year offers a chance for companies to reflect on market developments, and to stake their claim on what they see as […]
21st February 2017

Google and Bing to demote pirate sites in UK web searches

Search engines are pledging to make it hard for UK internet users to find pirate sites, pirated films and music and illegally streamed sport. Google and […]
20th February 2017

How to get more out of your advertising production budgets

The start of any year always begins with some sort of review of where you’re at, how you’re doing against your objectives and goals, but most […]