13th July 2017

Which eCommerce techniques are the most effective?

Anyone involved in ecommerce will have probably been asked what optimisation strategy they are going to utilise to drive engagement and increase their sales. For people […]
13th July 2017

Marketing Tips for Bespoke Businesses

It’s one thing to run a business that sells bespoke products or services and another thing entirely to run it successfully. How can marketing teams and […]
12th July 2017

How to stand out when personalisation is the norm

Consumers have come to expect personalisation as standard. From offers to recommendations of products, the average consumer’s social media feed and email inbox is crammed full […]
10th July 2017

How to Build Awareness, Engage and Convert with Facebook

With over 1.9 billion monthly active users on Facebook and 700 million on Instagram, the Facebook advertising platform provides an unparalleled opportunity to connect with an […]
7th July 2017

What is Digital Media Sales?

A Definition of Digital Media Sales Digital media sales can be defined as the selling of advertising space on digital platforms, such as websites, blogs, digital […]
6th July 2017

How to Ensure your Digital Efforts Work Hard for your Brand

As a brand owner and owner of businesses which are in consumer products, I am regularly asked how I deal with digital marketing and social media. […]
5th July 2017

Six Reasons Your Business Needs SEO

You have heard a million times that you need SEO, and you probably receive emails, phone calls, and solicitations in the mail every single week from […]
5th July 2017

Why You Need to Advertise on Social Media

Everyone and everything is on social media right now. This includes individuals, businesses, places, and more. Most business owners are savvy enough to recognize the power […]
4th July 2017

What Is Promotional Mix? How Does It Impact Marketing?

What is a Marketing Promotional Mix? The promotional mix refers to one of marketing mix’s 4Ps and consists of advertising, public relations, personal selling and sales […]