How successful are your ‘welcome’ emails? On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them86% more effective than newsletters. These emails are […]
Influencer marketing is a complex space. As the practice evolves, multiple propositions compete on the market ranging from talent management agencies and specialist influencer boutiques, to […]
In the battle to capture a few seconds of consumers’ fleeting attention spans, there is a key weapon that should be part of your marketing armoury: […]
We live in an increasingly digitised world where more and more of our day-to-day interactions occur via mobile app or online. Every interaction in this digital world leaves a data […]
The first banner ad appeared on Hotwired.com, the original website for Wired Magazine all the way back in 1994. Since then, the time and attention that […]
Apple has for the fifth time running retained its top spot on the CoolBrands rankings, with tech brands continuing to dominate the top 20. Apple has held […]
Digital advertising doesn’t have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it […]