What do Anna Kendrick, Serena Williams, and Dharmesh Shah all have in common? Aside from the fact that you can hear from all three at INBOUND 2016, each of […]
Agile marketing is a term which comes up often, but marketers often have different ideas of what it means. We spoke with dozens of marketers recently […]
It’s Simpler Than You Think! SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In search results […]
“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” -The official academic definition from CIM (The Chartered Institute of Marketing). This […]
Do you remember when it was enough for messaging apps to simply carry messages back and forth? That wasn’t actually too long ago, but these days, the programs used […]
Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout […]
While brand giants are still comfortably dominating their markets, it’s becoming increasingly common for fast-moving challenger brands to threaten and encroach on the market shares of […]