22nd November 2016

10 Creative Exercises That Are Better Than Brainstorming

We’re all familiar with traditional brainstorming as a method for producing new ideas, but there are many alternative exercises for tackling problems and developing new ideas, both […]
21st November 2016

Why you shouldn’t be scared of marketing procurement

In the past month inflation in the UK has risen to 1% and this number is now expected to grow, meaning that over time your marketing […]
20th November 2016

Branding and marketing: what’s the difference?

Many companies, big and small, do not understand the important differences between brand and marketing. Mark McCulloch, of Spectacular Marketing, explains why the two are important, […]
19th November 2016

Why brands should protect good copywriting

Brands have a responsibility to protect, nurture and encourage its copywriters because when they do their job well, then your brand is better, stronger, and more […]
18th November 2016

How Sound is your Social Media?

To kick things off let’s get the social media usage stats on the table. In the UK Facebook has about 32 million users, YouTube has slightly […]
16th November 2016

What Is Social Media Marketing?

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content […]
15th November 2016

What is B2B?

If your business is focused on selling products or services to other companies, your model is called B2B, or business-to-business. In contrast with the business-to-consumer or […]
14th November 2016

Why your search results are the ‘face’ of your brand

Today, due to the ubiquity of smartphones and their impact on consumer decision-making, location marketing is essential to how any business portrays itself to the world. […]
13th November 2016

The Changing Role of the Modern Marketer

The role of the modern marketer has been radically changing in the last decade. Access to consumer data has given rise to an entire industry of […]