We’re all familiar with traditional brainstorming as a method for producing new ideas, but there are many alternative exercises for tackling problems and developing new ideas, both […]
Many companies, big and small, do not understand the important differences between brand and marketing. Mark McCulloch, of Spectacular Marketing, explains why the two are important, […]
Brands have a responsibility to protect, nurture and encourage its copywriters because when they do their job well, then your brand is better, stronger, and more […]
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content […]
If your business is focused on selling products or services to other companies, your model is called B2B, or business-to-business. In contrast with the business-to-consumer or […]
Today, due to the ubiquity of smartphones and their impact on consumer decision-making, location marketing is essential to how any business portrays itself to the world. […]
