Maintaining a positive brand image and reputation is crucial to any business, and marketers are used to drawing on their expertise to create robust and engaging […]
UK Government statistics confirm that 72% of large companies and 49% of small and medium-sized enterprises (SMEs) are currently suffering the effects of the digital skills […]
From YouTube to Snapchat, the biggest social influencers usually have a presence across all social media channels. But what are the most effective? As the below […]
Social media marketing was recently hailed as ‘fantastically powerful’ at an E2Exchange event, where leading entrepreneurs gather to look at scaling up their businesses. Whilst social […]
In many ways, social media is just another channel. Most of the marketing techniques they teach in business school are just as applicable to social media […]
Marketers are increasingly demanding more budget for digital channels, but what have they got to show for it? This is the question today’s marketers are facing, […]
Consumers who share a brand’s content are 9x more likely to make a purchase, according to research by RadiumOne. The study also highlights how brands can […]
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly […]
