6th December 2016

Why reputation resilience is a modern marketing essential

Maintaining a positive brand image and reputation is crucial to any business, and marketers are used to drawing on their expertise to create robust and engaging […]
5th December 2016

Keeping up with Digital Trends Requires Expert Execution

UK Government statistics confirm that 72% of large companies and 49% of small and medium-sized enterprises (SMEs) are currently suffering the effects of the digital skills […]
4th December 2016

What are the most effective channels for influencer marketing?

From YouTube to Snapchat, the biggest social influencers usually have a presence across all social media channels. But what are the most effective? As the below […]
3rd December 2016

Should Traditional Firms Adopt Social Media Marketing?

Social media marketing was recently hailed as ‘fantastically powerful’ at an E2Exchange event, where leading entrepreneurs gather to look at scaling up their businesses. Whilst social […]
30th November 2016

Three Steps to Doing Social Media With a Purpose

Here are the three simple steps help you do social media with a clear purpose: 1. Know the Flow Since leads are critical to any business, […]
28th November 2016

Customer Experience Is Everything

In many ways, social media is just another channel. Most of the marketing techniques they teach in business school are just as applicable to social media […]
27th November 2016

How can digital marketers prove their worth?

Marketers are increasingly demanding more budget for digital channels, but what have they got to show for it? This is the question today’s marketers are facing, […]
26th November 2016

Sharers are Buyers

Consumers who share a brand’s content are 9x more likely to make a purchase, according to research by RadiumOne. The study also highlights how brands can […]
24th November 2016

5 Ways Your Social Media Posts Improve Your SEO

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly […]