Rebranding can be a daunting task, which is why many business owners shy away from it. However, the marketing and commercial benefits that come from revamping […]
Artificial Intelligence (AI) is a powerful force in many industries, but it’s a real game-changer for marketers. Natural Language Interaction (NLI), or conversation-based user interface, is […]
The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to stay ahead […]
When looking forward to 2017 how will mobile advertising change? Firstly the formats of video for mobile as we know them will change drastically, as advertisers […]
Pay-per-click advertising is one of the most powerful tools available for online marketers, giving companies of all sizes an opportunity to reach their audience quickly and […]
Sales emails: Easy to send, difficult to perfect. Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. […]
In this digital age, many businesses rely mainly on online marketing techniques, such as social media. However, it’s important that you don’t disregard more traditional marketing […]
Many marketers will already be aware that different colours have a different psychological impact on consumers. Over time, we have been hardwired to make certain neuro-associations […]