18th April 2017

Why Rebranding can be so Important in Digital Marketing

Rebranding can be a daunting task, which is why many business owners shy away from it. However, the marketing and commercial benefits that come from revamping […]
18th April 2017

3 Ways Conversation Will Change Marketing

Artificial Intelligence (AI) is a powerful force in many industries, but it’s a real game-changer for marketers. Natural Language Interaction (NLI), or conversation-based user interface, is […]
28th March 2017

The Top 10 Most Highly Sought Roles in Digital Marketing

The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to stay ahead […]
27th March 2017

Three mobile trends to watch in 2017

When looking forward to 2017 how will mobile advertising change? Firstly the formats of video for mobile as we know them will change drastically, as advertisers […]
24th March 2017

The Psychology of Video Communications

What makes video such as powerful communications tool? It’s all to do with the way we respond to audio visual imagery – and what our brains […]
17th March 2017

Advertising Online: Minimising Your PPC Costs

Pay-per-click advertising is one of the most powerful tools available for online marketers, giving companies of all sizes an opportunity to reach their audience quickly and […]
16th March 2017

25 Creative Email Subject Lines That Restart Stalled Sales Conversations

Sales emails: Easy to send, difficult to perfect. Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. […]
15th March 2017

The Importance of Branded Products in Marketing

In this digital age, many businesses rely mainly on online marketing techniques, such as social media. However, it’s important that you don’t disregard more traditional marketing […]
14th March 2017

How does Colour Affect Consumer Behaviour?

Many marketers will already be aware that different colours have a different psychological impact on consumers. Over time, we have been hardwired to make certain neuro-associations […]