27th April 2017

Why is SEO so important for businesses?

You’re putting out interesting, high-quality content. You’re regularly posting on social media. People are commenting on your blog posts. Yet your website is still not showing […]
26th April 2017

Why you need to integrate social media into your business

Customers are becoming more talkative. Since the advent of social media, people are now only one click away from getting in touch with their favourite brands […]
26th April 2017

9 Reasons Why Your Business Needs a Marketing Strategy

A survey of small and micro business owners found that 66% struggle with finding new customers, while 40% said they had difficulty in retaining their existing […]
25th April 2017

How to Make a Good First Impression: 11 Tips to Try

Did you know that it only takes a tenth of a second to make a first impression? In other words, when you meet someone for the […]
25th April 2017

Making the most of your own digital tools

Developing a free digital tool that offers value to your customers can be great for your business. A useful tool can make you indispensable, more visible […]
24th April 2017

The importance of social listening

How do you know people are talking about your brand online, and how to respond to them? Clutch has surveyed 300 medium and large businesses that […]
21st April 2017

Why B2B marketers should take Facebook seriously

The prevailing attitude amongst digital marketers has seemingly been that Facebook is good for B2C but not worth it for B2B. The assumption here is that […]
21st April 2017

What Colour Should Your Logo Be? How to Pick the Perfect Colour

Colour has a major impact on how we perceive the world around us. Research has shown that the psychology can not only influence the way food tastes, […]
19th April 2017

Four ways to improve calls to action

No marketing activity is complete without asking the customer to do something. ‘Buy now’ ‘Sign up here’ ‘Pre-order now’ Brands usually place these calls to action […]