Many brands will post 2-3 photos a day, but there is no “right” number. Your posting cadence should align with your goals for this channel. More importantly: be consistent.
Photos should be story-driven, compelling visuals. Short on content? You can also ask for photo submissions from followers or show the behind-the-scenes life of your business. Don’t forget that Instagram Stories allows for 15-second videos, too. Some brands have found creative ways around the time restriction, like breaking longer clips into multiple 15-second videos and posting them consecutively.
A lot of deals and giveaways on Instagram are community-driven. Offer prizes to customers who take the best pictures of themselves with the product. Share a special promo code to reward your followers for remaining loyal to your business.
They’ll be thankful for the deal and continue to follow your account for future perks. You can also ask followers to tag friends in posts or take selfies in order to enter contests and giveaways.
Influencer marketing on Instagram can be highly effective. By working with someone who already has an established audience on Instagram, brands can tap into new audiences and build followings.
The most common tactic is to allow influencers to “take over” a brand’s Instagram account for a few days so that the influencer’s followers will start looking at the account. Influencers often test or promote a brand’s product in each photo or video.
Look for influencers who align with your brand’s values and mission, or who’ve shown interest in your company in past.
The best way to start building an audience is to use common hashtags. Not just one or two, either. You can opt for anywhere from 5-11 hashtags per post to start growing awareness.
By hashtagging industry terms and common words, you can quickly boost engagement and followers. Include hashtags that align with the content you’re sharing, and go for a mix of really popular tags and more niche-specific ones. The former will immediately get your post in front of a lot of people, whereas the latter will ensure your post remains near the top of results for longer.
The most successful businesses on Instagram don’t just respond to comments, they favourite and comment on other posts as well. By engaging with posts related to your industry or brand, you can create outbound awareness.
It might take some time for your efforts to pay off. Think of this as an opportunity to extend your brand’s voice and connect with potential customers.