Content can be served in many ways: standard news sites, YouTube, Flipboard, Apple Podcasts, Google Play and others. You likely have your own favourite content mediums and sites. Why not share what you’re already consuming on social media?
Once a day, save a piece of content that you find interesting. Then, when you’re ready, simply add a bit of commentary that shows your point of view on the subject and post a link. Curation like this saves you from having to create long posts but still allows you to share what you find interesting, introduce your point of view and provide value to your network.
What hashtags describe your interests? Do you like #contentmarketing or #womenleaders? Are you more interested in #UX or #customerservice? Whatever your focus, you are sure to find a corresponding hashtag.
Open your social media channel of choice and search the hashtags that interest you. You will instantly find a tribe of like-minded people. Follow those folks and respond to their posts. This is an easy way to build an audience that overlaps with your interests and develop a reputation as an insightful person.
Choose an area in which you want to be known as an expert. Then, build a list of people who are talking about that subject. That way, whenever you open Twitter, you can focus your attention on conversing with a relevant group of people.
Facebook groups can be ideal for developing professional connections. Joining a group lets you segment your business conversations from photos of your pets and kids. Moreover, you can talk with an audience that is discussing the same topics as you.
LinkedIn groups work similarly. People from the groups you interact with might also enjoy your personal updates if you share articles or other data that fits their area of business. Therefore, you may want to invite them to join your personal network in addition to interacting with them in a group setting.
Influencer marketing is great for businesses and individuals. Influencers have audiences you may not otherwise have access to. Through influencers, you can tap into those audiences, too.
Respond to influencer updates with insights. Share links to the material you read. Turn your comments into a conversation. This helps develop your influencer relationships and allows you to connect with their audiences to build your credibility.