5 Email Marketing Tips to Stand Out in the Inbox
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1st March 2018Email marketing is an important part of any cross-channel strategy. It’s important to craft your messaging in a way that speaks to your reader in a way that is accessible, engaging, and – perhaps most importantly – valuable.
Here’s some things to consider to bring some ‘oomph’ to your audience’s inbox:
Set the tone
The tone of your emails should be written in a way that speaks to your target audience, while also being reflective of your overall brand voice and mission. While your brand “voice” should remain consistent across all channels, the way you speak to your audience through email may be slightly different than how you connect through mediums like your blog, or on social media.
Stand-out subject lines
Think about how many emails come into your inbox every day. Which ones made you the most excited to open first? Your email subject line is your brand’s first impression to consumers – and an important way to stand out from the crowd.
When crafting subject lines, consider your tone, your offering and your audience. Simply put: How can you quickly convey the value of opening your email in a way that resonates with your readers? There is no right answer. In fact, it may take some trial and error to find a way that works.
Dominate design
It’s not just about what you say – it’s how you say it. And when it comes to email, the format and design can really impact how a user engages with your content.
When formatting your email template, consider implementing a responsive design that will translate across all devices, whether it be a desktop, tablet or mobile device. This ensures all content in your email will render in a way that’s most accessible to readers, wherever they are.
Reward your customer
Whether it’s a newsletter, an offer email or a receipt, there are several ways you can leverage additional content to create lasting community and cross-channel engagement:
- Offer discounts or coupons towards their next purchase
- Invite them to participate in a referral or loyalty program
- Provide interesting content or items that match their preferences
- Ask readers to subscribe to your newsletter or join your social community
- Provide social sharing buttons and website links
Keep your lists clean
What’s the point of an amazing email if no one reads it? Make sure your brand stays out of the dreaded “spam” folder by regularly cleaning your lists to ensure duplicates, outdated email addresses and other inconsistencies that could hurt your deliverability rate aren’t slowing you down.
Because after all, with all the effort your team is putting in to create great campaigns, the last thing is should be considered is “junk.”
