When it comes to account planning and managing customer data, a customer relationship management system is critical. If you don’t have a system in place, you leave the advantage to your competitors. You just can’t afford to leave a mass of customer data to emails and hard copies. What happens when a client contacts you wanting information on their last purchase? Are you going to put them on hold for close to an hour trying to get an answer for them? More importantly, a CRM system gives you the business intelligence and reports you need to for a more profitable and efficient marketing plan. In fact, studies show that companies experience a 29 percent increase in sales with a well-implemented CRM system. So, why does your business need one?