Email marketing is an important part of any cross-channel strategy. It’s important to craft your messaging in a way that speaks to your reader in a […]
Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. […]
Sales emails: Easy to send, difficult to perfect. Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. […]
Earlier this year, researchers revealed the average person’s attention span is eight seconds. That’s one second less than the average attention span of a goldfish, and […]
Econsultancy has published a new report titled The Fundamentals of Email Marketing. Subscribers can download the report in full. Here, I have picked out just a […]
At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through […]
Sending a new email campaign, can be nerve-wracking, not least because there are increasing pressures on marketers to engage, convert, drive sales and achieve ROI (return […]
In a world that’s constantly developing digitally, marketers are having to continually adapt and work on their strategies to make sure they’re with, if not ahead […]