A marketing strategy will help you focus. It will identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales. It tells you what to say, how to say it and who to say it to in order to make more sales. Because timing is critical, it will tell you when to say it, too.
Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition.
A tone of voice is not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm and pace. A company’s tone of voice will inform all of its written copy, including its website, social media messages, emails and packaging.
Your marketing message is what grabs your prospect’s attention, tells them how you can solve their problem, why they should trust you, and why they should choose to do business with you over and above any and all other choices they might have.
A brand audit is a thorough examination of a brand’s current position in the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.