If you own a small to medium size business, you undoubtedly spend time searching online for helpful tricks and tips to help you master your company’s marketing needs. But, have you ever stopped and wondered if YOU should be the one utilizing these tools? Moreover, should YOU even be the one doing the job?
- After I have completed my self-assigned marketing tasks, do I have enough time left in my day/week to complete all my other tasks?
- Are my marketing efforts enough to satisfy 100% of my marketing needs? Or am I only accomplishing what I can make time for?
- Am I running everything to the best of my ability and not seeing the results I desire?
If running your company’s marketing campaigns is hampering your ability to run the rest of your company, you will quickly find yourself without a company to market. Additionally, if you have great ideas but have found yourself in a position where you only have time to handle the basics, it might be time to seek outside help.
Relax, you have nothing to worry about. It’s normal for small businesses to have one employee manage and run their overall marketing campaign while utilizing the services of a professional company.
- Does my skillset allow me to accomplish everything that my job requires?
- Are the results of my max effort what they need to be for my employer to grow their company?
- How much do I really understand SEO and is it enough to modify existing marketing strategies based on the data my site produces?
If you’re all about blogging that’s wonderful, but who is handling your graphic design? What about your SEO? Before you say that you deal with the graphic design take a moment and think about how confident you are with that. Writing, SEO, and graphic design are very different skill sets. Some people possess all of these skills and others are strong with one and weak with the others. When you bring a marketing company in, you do so to help fill in the gaps, and NOT to replace you.
It’s best to view a marketing agency as an extension of your small business, working toward your business goals, utilizing today’s best inbound marketing practices to put the power of SEO, social media, content marketing and analytics to work for your business. When you have the means to do so, partnering with an agency can be the next step on your way to taking your business to the next level. Once your budget starts to grow so will your marketing needs while at the same time your available time will start to shrink. If you feel you’ve reached this point, then it may be time to pick up the phone.