8 Hot Summer Marketing Tips to Combat Summer Slowdown
Why You Need Digital Marketing
15th June 2018Should I Use a Marketing Agency?
1st August 2018For many businesses, summer tends to slow down and revenues decrease. Don’t panic! Take advantage of the slower pace in your business and get some of marketing done that you normally would not have time for.
Plan ahead
The content marketing component of inbound marketing is important to do regularly and consistently.
- When using a content plan, create your content for a month in advance.
- Use old blog posts that would benefit from an update, work those into the content plan to ease the burden of coming up with a lot of new content.
- Since people have even less time to read in the summer, add a few pieces of content on the lighter side. Not all your content has to be in-depth articles.
Automate
There are many tools to help you automate your marketing including:
- Lead generation – Use email auto-responders to create a sequence of emails to those who sign up for your lead magnet. These email sequences can keep a new subscriber engaged with your content.
- Blog post publication – Write a month’s worth of blog posts and schedule them to publish while you are away. WordPress enables this quite easily.
- Social media posts – Use automation tools to schedule post to go out at the most appropriate times for your target audience.
Knowing that everything is automated can ultimately make that holiday much more relaxing.
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Evaluate your web presence
Do a web presence analysis and determine where it needs work. If your business is not visible for your top keywords, make a plan. Update your search engine optimization. Include a review of your web content, looking for content that needs optimizing for specific keywords. This is a good time to focus your marketing on the things that can increase your visibility and expert reputation.
Review and update your local citation sites for consistency of your name, address and phone number. A local citation is any reference to your business that can be found online. These include Google My Business, Bing, Facebook, Yelp, Yellowpages, Better Business Bureau (BBB) or other authoritative websites that may provide an online directory to businesses in your industry. Inconsistent listings with out of date information or different spellings of your business name can lower your visibility.
Optimise your Google My Business listing
Having a well optimized and accurate Google My Business listing can increase your visibility in the search engine results. You can control how your business is seen in Google’s search engine results pages and other Google applications. Updating your entry will increase the accuracy of your business’s information in Google and any application that relies on Google for their data.
There is a lot to creating and managing your listing with all the new features Google has recently added. These include posts, question and answers, bookings and of course, reviews.
Review your service offerings
Create or update your marketing systems
Make sure your marketing supports mobile
Your customers and prospects are also taking time off but that doesn’t mean they are disconnected. Make sure your email marketing and website supports mobile devices. While on holiday, many people are on their tablets, checking email and staying in touch. Make sure your marketing campaigns are mobile friendly.
