The world of digital marketing allows you to sell your product internationally. With more traditional forms of advertising – this is something that couldn’t be done before. This gives you the opportunity to grow your business on a wider scale and tap into markets that you may never have known existed. This in itself could be a game changer for your company.
Personalised marketing is something that’s becoming incredibly important. This means that you need to make an effort to connect with your target market and ensure that your marketing campaigns are specific to that audience. You can use social media channels as well as your website to communicate your core values and culture. If you support a worthy cause – let your followers know on Facebook. If you have a new member of the team, then share that on LinkedIn.
You can use reporting systems such as Google Analytics to see hard data in terms of how well your campaign did. You can judge the number of clicks that went to your site, the amount of people it reached, and the action that the user took when they get there. You can also see other information such as the age group of the people viewing your content, the gender and even some of their interest groups too. This not only allows you to evaluate the success of your campaigns but to improve upon them.
You can use your website, social media channels and 3rd party websites to enhance your reputation. You can use testimonials, and make sure that you encourage your clients to leave reviews on the likes of Facebook and Trustpilot. If there is some positive feedback, make sure that you share this with your fan base or following. If you do find that someone leaves a negative review, make sure that you respond to it quickly and answer their query as best you can.
There are so many great tools out there that will allow you to stay ahead of your competition. You can find out which keywords they are looking to target, what they are doing on their own social media channels – and even see how they are ranking for certain keywords and phrases. This allows you to take this into consideration when it comes to your own marketing campaigns and optimise accordingly.
The thing about digital marketing is that it isn’t as expensive as you may think. Social media channels are free to use, and you can set budgets specific to your available spend. The reporting tools are so sophisticated, it allows you to make the most of the money that you do spend to target the people you need to. Often outlets such as LinkedIn and Google AdWords give you free credit to use on their platforms when you first sign up as a welcome gift – which is enough to give you a good start.