It all starts with the title. Your title should also be clear on what will follow. It must provide the promise that your article will answer. Here are 10 qualities that an ideal title must have:
“There is no need to have talent in the fifth row if the reader does not exceed the third”. Your readers want to know as quickly as possible what your article is about, if they are concerned and if it will give them a real answer or added value. Web writing does not like periphrases and other figures of speech. We must get to the heart of the matter quickly.
Do not go along with assertion without making the demonstration. You have to argue and support your words. Your blog posts should cite their sources, advance their references, illustrate examples and frame their quotes. Offer solutions within the reach of the greatest number with kindness, honesty and a sense of reality. You must offer concrete and pragmatic explanations.
How to assert your expertise? You have to build your brand, patiently and progressively. Do not force your audience to see the value of your content. It does not work.
You do not write for yourself, your blog post should be written with your target in mind. Also, write more of “you” and less of “us”. The empathy you demonstrate then is a source of commitment from your audience.
Some say that a blog article must be at least 1000, 1500 or even 2000 words. Without going into this debate of the magic number, it is indeed necessary to provide sufficiently rich, dense and deep content for the targeted targets. Your ticket must offer real added value compared to the existing one. An article flying over a topic is of no interest. Nevertheless, your blog should contain different lengths of articles to not tire your audience. Also, news posts must alternate with feature articles. As a result, if you work with an external service provider, be sure to order your articles with varying lengths that can adapt to the themes developed.
Internet users read about 20% of the words on a webpage. It’s really little! However, you can facilitate and encourage your audience by offering different levels of reading. How to organize the reading of your targets? Several tips can help you:
To engage your audience, emotion is a strong vector. Play on the sensitivity of your readers. Go get their fear, their laughter, their astonishment, their satisfaction, their sadness… If you touch your audience in the heart, it will focus more on your blog and your business. Emotion is what gives depth to your blog post. It saves you from being cold, boring and dull.
When you write an article, you are not a great professor at a prestigious university in a crowded amphitheater. You are a friend who offers practical and realistic advice. Because 80% of customers trust the information presented in blogs (ComExplorer – 2015), show your target the direction of your conversion funnel, as any good friend would. Your readers will be much more affected and therefore engaged. You need to educate your audience, build a community and bring out ambassadors of your brand. In short, build as patiently a lasting relationship. We cannot repeat it enough, content marketing is a long-term strategy.
Only 32% of B2B marketers have a documented content marketing strategy, according to CMI and MarketingProfs – 2016. Your blog is one of the links in your marketing strategy. Your articles must fit in. Do not go into setting up a blog without having strong guidelines, built and written to guide you.
The advantage of the blog post is that you can plant one, you always have others to write. Also, take the opportunity to test different approaches, being careful not to lose your readers.
Use your attendance statistics and your audience’s comments. When an article works, try to analyze the reasons for its success to reproduce them. Is the theme bearer? Decline your article by making a series. Then you will make an ebook. The shape of the article likes? Make it your model for your upcoming items.