Social media is all about connections.
It allows us to easily consume, share, and discuss information within our network, all from the convenience of a computer or a mobile app.
And while there are many social media sites to choose from, each has unique features to help connect with people, professionals, brands, and more.
Is it time to take the next step in your social media presence?
Create a social media plan to boost your online presence, connect with industry leaders, and build your professional network.
But, before you dive in, develop goals to help guide your social media tactics.
Don’t be overwhelmed by all the options, just set one goal and pursue it. Here are a few social media goals to consider:
Now that you have a goal or two in mind, explore different social media options.
Since 2004, Facebook has increased in popularity. In fact, on average there are 1.23 billion daily active users. And if everyone else has Facebook, you probably should, too.
Facebook provides users with the ability to create a profile and a company page, connect with friends, family, and coworkers, and interact with their favourite brands.
If you haven’t already, use these tips as part of your Facebook social media plan:
Twitter is the best platform for up-to-date news and communicating with thought leaders and brand ambassadors. You can share short updates (140 characters max), videos, images, polls, and more.
If you are not using Twitter it’s easy to get started:
LinkedIn is more business than personal. It’s a great place to make professional connections, share business content, and show off expertise in your field.
Here are several steps you can include in your social media plan:
Instagram is a photo and video-sharing social media site that can help you increase exposure of your products and services to existing and potential customers.
Next steps on Instagram could be:
Don’t be discouraged by your current social media skills. If you start making small changes to your social media plan, you’ll make progress quickly, and Strategy is here to help!
We provide a range of social media tactics including monthly content plan development, writing social posts, social training for your staff, and more.
source – http://bit.ly/2s9BPlW